For any business

Plan, practise and control every customer conversation

One playbook for what your team and your assistants say, in every channel. Plus the training to say it well. From hotels to online shops, schools and services.

Book a demo See how it works
“Can I change my booking?”
“Is it worth the price?”
One playbook
Front desk
Phone
Web chat
Email
Product

One approved answer. Every channel.

Each step of a conversation is written once. The playbook shapes it for the front desk, the phone and the chat window, and checks it against your brand rules.

  • Brand tone and banned words checked on every line
  • This week’s campaign added where it matters
  • A clear next step for every answer
Hotel check-in · Step 4 of 7
Offer late checkout
Front desk says

“Before I hand you your key, would a 2pm checkout help tomorrow?A It’s £25 and includes breakfast in your room.B”

Written once. Shown for each channel. Approved
Benefits

Better conversations, with less effort

Full control

You approve every answer before a customer hears it.

Less time

Change a message once. Every channel and team gets it the same day.

Lower training costs

Staff practise with simulated customers, without taking a manager off the floor.

The right answer, ready

Rehearse the awkward questions in practice, so every real reply sounds confident and correct.

AI guest
Is it really worth £25?
Trainee
It includes breakfast in your room, so you can take your time.
✓ Mentions breakfast✓ No pressure

One source of truth

Replaces scattered scripts, old slide decks and memory.

How it works

From the first plan to the trained team

Plan how, when and where each conversation happens and where it should lead. Then teach it, run it and review it, all in one place.

STEP 3
Confirm the booking
STEP 4 · CAMPAIGN
Offer late checkout
IF YES
Add to booking
IF NO
Wish a good stay

Plan the route

Run workshops with your team on one shared canvas. Decide what is said, in which channel, and where each conversation should end.

  • Routes that end in a sale, a booking or a person
  • Brand rules and tone built into every step
  • Images, videos and product sheets attached
Who it’s for

If customers ask you questions, you need a playbook

Every business answers the same questions every day. The answers should be right, consistent and on brand, whoever gives them.

Hotels
“Can I change my booking?”
Online shops
“Where is my order?”
Schools
“How do I apply for a place?”
Clinics and services
“Can I move my appointment?”
Logistics and transport
“My delivery is running late.”
Utilities
“Why is my bill higher this month?”
Example week

A week with a new product

Your sales team needs to sell something new by Friday. Here is how the week runs.

  1. MONDAY

    Marketing adds the product: what it costs, what it includes and the words to avoid.

  2. TUESDAY

    The sales manager sets the week’s goal and attaches the launch video and price sheet.

  3. WEDNESDAY–THURSDAY

    The team practises with AI customers who ask the awkward questions.

  4. FRIDAY

    The manager sees who practised and where people hesitated, then plans next week.

Early access

See it working for your business

Leave your details and we’ll book a demo for your team and talk about working together.

  • A walk-through built around your industry
  • A first look at the platform before launch
  • No newsletter. We only write about this.